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9 TikTok Ideas To Boost Engagement On Your Videos (2023)

Boost Engagement On Your Videos

If you’ve ever browsed TikTok, you know that there are practically no limits to the video ideas that businesses and individuals can generate. If you’re having trouble coming up with ideas, we’ve put together 9 ideas that will boost engagement and result in a deluge of TikTok likes from your viewers.

We have examples of each video so you can see how it functions and get inspiration for your own TikTok channel.

So let’s get started.

1. Offer quick instructions

Even though the maximum video length was recently increased to 10 minutes, most TikTok users quickly scan the platform to consume bite-sized videos. Short lessons are one of the best ways to instruct with this medium.

2. Try a Few Recipes

Another typical TikTok theme involves attempting viral recipes. Many content creators use TikTok, so everyone tries it when a new recipe or food hack is published.

And if not, why not your brand? (So long as the modification doesn’t completely diminish the product’s overall worth or the marketing strategy’s potency.)

3. Evaluate the efficiency of well-known TikTok tricks.

The previous one had modern techniques and methods for making food. We’re talking about life hacks right now. Once more, consider any associations you might draw between them and your brand.

If it is accompanied by upbeat music, witty commentary, and real outcomes, this type of TikTok video has the potential to become very entertaining and well-liked.

4. Work with influencers

On TikTok, users with large followings occasionally collaborate with sponsors to create sponsored or collaborative content. Consider including TikTok influencer marketing in your overall marketing strategy.

If you come across any movies that feature your brand (lucky you! ), you can request permission to re-upload them. Perhaps the best way to use this strategy is to look for influencers whose target audience overlaps with your own and then get in touch with them to discuss connecting.

5. Showcase how to use your product.

The great idea is to use TikTok to promote a product. Create strategies to make it seem enticing or exciting. Making brief, entertaining videos authentically is the core of TikTok.

The users of this TikTok appear to be enjoying themselves while participating in their chosen activity (think volleyball meets four square). Because of its uniqueness, audiences will be intrigued and want to buy it.

Learn creative ways to display your products and the uses your most loyal customers make of them.

6. Use lip-sync videos as inspiration for your writing.

One of the most popular types of content on the video-sharing website TikTok is videos of people lip-syncing to songs. Many users can reuse humorous sound snippets in ways that better suit their channel or voice by lip-syncing to the audio and adding captions to the screen.

They altered a well-known audio sample to promote their business and created a video of themselves lip-syncing to it.

The potential for this TikTok idea is limitless. We advise browsing until you come across a quote that resonates with you. You can access a list of videos using that sound by tapping the sound’s name, which appears at the bottom of the screen. Maybe this will flow your creative juices so you can develop more ways to use TikTok to spread the word about your business.

7. Take on challenges on TikTok.

TikTok also offers many videos, many of which are challenges. People enjoy participating in current challenges, so if you can find one that applies to your business, it might be a great way to engage your target market.

One illustration is the “Pen and Cup Challenge.” A promise is made by tossing a pen at a cup; if the pen touches the cup, the promise is valid.

8. Use the TikTok app to stream live.

Like most social media platforms, TikTok enables its users to broadcast live in front of a crowd. This makes it possible to interact with your audience sincerely in real time. For producers older than 18, TikTok Live also offers the opportunity to accumulate gift points that can be exchanged for money.

Although we advise keeping live broadcasts closer to 30 minutes in length, they can last up to 60 minutes at a time. Think about how you can best integrate live streaming into your current TikTok marketing campaign to highlight the distinctive value of your brand.

9. Work together to create or edit viral videos.

One of the distinguishing elements of the TikTok app is its features, such as duets and stitches. By creating your own video, you can use this feature to react to or interact with a TikTok user’s video.

The appropriate video of the infant using a phone quickly went viral. The Post decided to add its own spin to the craze of people making duets or stitching themselves next to well-known works of art. Watching videos on the platform will help you understand the types of content users are interested in connecting with if you want to succeed on TikTok. Such strategies can be incorporated into your own strategy to boost audience participation.


Are you ready to start creating your very own amazing TikTok videos? Use them as a starting point for your own inventive TikTok videos. Learn more about using TikTok to its full potential for business.

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